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RFID Base Ticketing Solution for Cruise Industry

Background
It is likely that the cruise industry is a pretty crucial industry for the Mediterranean, South Africa & Brazil. A large number of tourists make these cruises a great source of income which presents some challenges as well for cruise administration. MSC Cruise is one of the leading companies with a fleet of 12 modern cruise ships that have the capacity to occupy 1.4 million passengers. In order to be standout, services should be fabulous because the cruise industry happens to be very competitive across the world. So how MSC stood out among the competitors with improved services. Here is a case study, pointing out the MSC decision to adopt new technology with respect to improve its ticket and boarding pass management.

Challenges
  1. It is easy to understand that manual ticket inspection is slow and ineffective. With a long queue for boarding, passengers have bad experiences.
  2. Cruise company using traditional tickets do not have control over the fake tickets which results in financial losses to the companies.
  3. the company does not have an effective method of data recording which affects the working of top management in strategies and planning.
Solution
RFID technology was an obvious choice for MSC cruise in order to improve operational efficiency. Thus, the company implemented an RFID base mobile computer for the ticket inspection process. For an instant, the company deployed Chainway’s C71 mobile computers with internal UHF reader which could be used by a ticket checker to scan tickets and boarding passes at the time passengers entered the cruise. The data captured with these mobile computers shared with the main database in real-time via a wireless network. It ensured the administration that data was continuously updating and available for use at all the time.

Effects
  1. The new technology has not only served great efficiency in the ticket checking process but also enhanced customer satisfaction.
  2. New ticketing solution proved to be very helpful to avoid counterfeit tickets which is one of the reasons for losses to the company.
  3. Perfect decision making and long-term strategies planning can be initiated as real-time data of passengers are available all the time with top-level management.
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