Latest Ticket Validation System Implemented by Disneyland

Background
Barcode/RFID technology has completely changed the process of ticket validation in recent years. Disneyland is one of the examples which has implemented an electronic ticket validation system with the help of IoT barcode/RFID) technology. As a most famous amusement park in Paris, Disneyland needed a reliable device for this purpose, which is why management from Disneyland corporate with Chainway and implemented C71 mobile computer for ticket validation.

Challenges
  • Holidays, more people and long queues were making the ongoing ticket validation process inappropriate and bringing a high level of frustration for park management and visitors.
  • Park administration was facing financial losses because of their inability to examine counterfeit ticket. Traditional tickets were easy to counterfeit and difficult to physically identified by park officers at entry points.
  • Visitors management was not possible. In the absence of real-time data, management could not restrict visitors in the overcrowded scenario. A large number of visitors often resulted in safety issues and bad experience for visitors.
  •  Effective promotional & marketing strategy was missing due to unavailability of visitor’s data.
Solution
After completely understood the existing process, problem and expectation of Disneyland management. Chainway introduced a constructive solution to smoothen the ticket validation system. The solution included C71 handheld devices with 2D barcode scanner and tickets with unique 2D barcode print. A staff member with the wireless connection to a mobile computer at entry gate could scan the tickets and automatically verify with the server data store. The whole process completed within seconds from capturing the data to synchronizing in the backend database.

Effects
  • Disneyland is able to increase its brand image by implementing automatic ticket identification system.
  • The new system has greatly reduced the circulation of reused and counterfeit tickets. There is no scope of error now. Real-time data verification checks each ticket with a unique barcode and updates the backend data immediately.
  • Unlike a fixed barcode scanner, mobile computers are very flexible to use. These devices can be increase or decrease as per the volume of the visitor.
  • Real-time data of visitors is available which has further enhanced working efficiency and promotional activities.
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